The Importance of Brand Value
Building a strong brand has always been at the heart of our success.
The Benefits to our Guests
It has offered our guests a clear choice of accommodation and guided their expectations of the property and experience to come.
The Advantages to our Owners
Our brand strategy provides our owner partners with the opportunity to leverage their property off the back of the Sanssouci brand to maximise occupancy and returns.
Maximising Marketing Effectiveness
Having a clearly defined brand and target markets delivers us the greatest return from our sales and marketing expenditure as we can position the brand and target communications to the appropriate audience. A brand strategy that is either too simplistic, or too complicated, inevitably increases waste of marketing funds.
Discover our Brand
What makes a Sanssouci Collection Hotel?
Broadly speaking a Sanssouci Collection property meets the following criteria:
- A location with geographic, social or cultural features
- A distinctive property with individual characteristics
- The ability to appeal to a wide range of travellers
- Well-appointed accommodation
- Outstanding food and drink and presentation
- Additional offerings, such as a spa, access to golf, etc.
- Complementary to other Sanssouci properties
The History of Sanssouci
Sanssouci Hotels began as Dar Les Cigognes, a boutique hotel in Marrakech. Opened in 2001 after two years of refurbishment works, and expanded in 2004 with the addition of a second building, Dar Les Cigognes has gone from strength to strength. In 2004, the group purchased a resort property in Mexico, developed a project and feasibility study, and undertook construction work. This project was successfully sold to another developer in 2007. The group took on the long-term development of a rural retreat in Mexico in 2007, and has ongoing development and management responsibility. In 2009, the group took on the management of the hotel Riad Kaiss on a short term lease as the owners wished to sell. In 2010, we created the hotel Le Nid for a property owner that also wished to sell (an objective successfully achieved in 2013). In 2012 the company evaluated the development of an albergo sfuso concept in Italy and began acquiring properties on behalf of owners to fulfill this vision. This development is currently in progress.